We're changing hearts, minds, and diets one viewer at a time!

According to USDA reports, nearly 10 billion land animals are raised and killed every year for food in the U.S. alone. Farm Animal Rights Movement (FARM), is bringing this injustice to the country's attention by showing the hard-hitting 10 Billion Lives video at college campuses, music festivals and street fairs.

Our dedicated staff and volunteers offer passersby $1 to watch the video – an outreach method known as "pay-per-view." After watching, viewers are encouraged to decrease consumption of animals and work towards a vegan diet. The results speak for themselves - more than 80% of viewers commit to eating fewer animal products!

 

In Spring 2013, we're stopping at schools in Texas, New Mexico, Arizona, Nevada, California, Oregon, and Washington. Want to volunteer? Send us an email!

Past Events:

Date Location City Viewers
5/1/13 SCSU Sacramento, CA 232
4/30/13 SRJC Santa Rosa, CA 229
4/29/13 SRJC Santa Rosa, CA 257
4/26/13 SFSU San Francisco, CA 145
4/25/13 CCSF San Francisco, CA 188
4/24/13 CCSF San Francisco, CA 231
4/23/13 SFSU San Francisco, CA 191
4/22/13 SFSU San Francisco, CA 260
4/21/13 Downtown Berkeley, CA 158
4/18/13 SJSU San Jose, CA 138
4/17/13 SJSU San Jose, CA 113
4/16/13 De Anza Cupertino, CA 239
4/15/13 De Anza Cupertino, CA 289
4/11/13 Cal Poly San Luis Obispo, CA 140
4/10/13 Cal Poly San Luis Obispo, CA 182
4/9/13 UCSB Santa Barbara, CA 185
4/8/13 UCSB Santa Barbara, CA 212
4/4/13 SBCC Santa Barbara, CA   243
4/3/13 UCLA Los Angeles, CA 134
4/2/13 UCLA Los Angeles, CA 241
4/1/13 UCLA Los Angeles, CA 225
3/31/13 Hollywood Blvd  Los Angeles, CA 112
3/30/13 Hollywood Blvd Los Angeles, CA 132
3/28/13 CSULB Long Beach, CA 233
3/27/13 CSULB Long Beach, CA 341
3/26/13 CSULB Long Beach, CA 341
3/25/13 CSUF Fullerton, CA 249
3/21/13 CSUN Northridge, CA 236
3/20/13 CSUN Northridge, CA 285
3/19/13 CSUSB San Bernardino, CA 208
3/18/13 CSUSB San Bernardino, CA  279
3/14/13 U of La Verne La Verne, CA 164
3/13/13 UCR Riverside, CA 248
3/12/13 UCR Riverside, CA 312
3/11/13 UCR Riverside, CA 400
3/9/13 Mission blvd San Diego, CA 26
3/7/13 SDSU San Diego, CA 173
3/7/13 SDSU Fraternity San Diego, CA 42
3/6/13 SDSU San Diego, CA 243
3/5/13 UCSD San Diego, CA 216
3/4/13 UCSD San Diego, CA 239
3/2/13 Gaslamp quarter San Diego, CA 25
2/28/13 CSN Las Vegas , NV 136
2/27/13 CSN Las Vegas, NV 118
2/26/13 UNLV Las Vegas, NV 66
2/25/13 UNLV Las Vegas, NV 139
2/23/13 Fremont St. Las Vegas, NV 151
2/21/13 UNLV Las Vegas, NV 121
2/19/13 NAU Flagstaff, AZ 63
2/18/13 ASU Tempe, AZ 83
2/15/13 ASU Tempe, AZ 45
2/14/13 ASU Tempe, AZ 118
2/13/13 ASU Tempe, AZ 125
2/12/13 UA Tucson, AZ 60
2/11/13 UA Tucson, AZ 69
2/9/13 4th Ttreet Tucson, AZ 16
2/8/13 UA Tucson, AZ 173
2/7/13 UA Tucson, AZ 271
2/5/13 UTEP El Paso, TX 187
2/4/13 UTEP El Paso, TX 206
2/2/13 Nob Hill Albuquerque, NM 16
1/31/13 UNM Albuquerque, NM 130
1/30/13 UNM Albuquerque, NM  120
1/29/13 UNM Albuquerque, NM 123
1/28/13 UNM Albuquerque, NM 187
1/25/13 Texas Tech Lubbock, TX 32
1/24/13 Texas Tech Lubbock, TX 102
1/23/13 Texas Tech Lubbock, TX 127
1/19/13 Guadelupe St. Austin, TX 92
1/18/13 Guadelupe St. Austin, TX 94
1/16/13 Guadelupe St. Austin, TX 114
1/15/13 Guadelupe St. Austin, TX 51
1/14/13 Guadelupe St. Austin, TX 131
1/12/13 Market & Alamo  San Antonio, TX 111
1/11/13 Market & Alamo San Antonio, TX 74
1/10/13 E commerce San Antonio, TX 25
1/6/13 7th St. Austin, TX 68
1/5/13 Farmers market Austin, TX 13
1/4/13 6th street Austin, TX 62
1/2/13 Triangle Market Austin, TX 13
1/1/13 6th Street Austin, TX 109
12/31/12 5th Street Austin, TX 27
12/30/12 Univ. of Texas A. Arlington, TX 136
12/06/12 Univ. of Texas A. Arlington, TX 100
12/05/12 Univ. of Texas A Arlington, TX 145
11/29/12 Univ. of North TX Denton, TX 152
11/28/12 Univ. of North TX Denton, TX 144
11/27/12 Univ. of North TX Denton, TX 161
11/26/12 Univ. of North TX Denton, TX 239
11/20/12 Univ. of Texas A. Arlington, TX 160
11/19/12 Univ. of Texas A. Arlington, TX 270
11/15/12 Univ. of Houston Houston, TX 131
11/14/12 Univ. of Houston Houston, TX 213
11/13/12 LA. State Univ. Baton Rouge, LA 127
11/12/12 LA. State Univ. Baton Rouge, LA 180
11/07/12 Univ. of Alabama Huntsville, AL 47
11/06/12 Univ. of Alabama Huntsville, AL 60
11/05/12 Univ. of Alabama Huntsville, AL 60
11/02/12 Univ. of Florida Gainesville, FL 247
11/01/12 Univ. of Florida Gainesville, FL 294
10/30 Fl. State Univ. Tallahassee, FL 268
10/29 Fl. State Univ. Tallahassee, FL 348
10/28 The Fest Gainesville, FL 89
10/27 The Fest Gainesville, FL 173
10/26 Univ. of Florida Gainesville, FL 221
10/25 The Fest Gainesville, FL 66
10/20 Downtown Wilmington, NC 70
10/18 Downtown Wilmington, NC 76
10/17 Downtown Wilmington, NC 141
10/16 Univ. of SC Columbia, SC 89
10/15 Univ. of SC Columbia, SC 168
10/13 Downtown Wilmington, NC 240
10/12 Downtown Wilmington, NC 39
10/11 Downtown Wilmington, NC 174
10/09 Georgia State Atlanta, GA 118
10/08 Georgia State Atlanta, GA 103
10/06 Downtown Atlanta, GA 88
10/04 U of Georgia Athens, GA 247
10/03 U of Georgia Athens, GA 295
10/02 UNC Chapel Hill Chapel Hill, NC 58
10/01 UNC Chapel Hill Chapel Hill, NC 88
9/27 Boston College Boston, MA 189
9/25 SUNY Stony Brook Long Island, NY 288
9/24 SUNY Stony Brook Long Island, NY 385
9/22 VegFest Washington, DC 202
9/20 Indiana University Bloomington, IN 106
9/19 Indiana University Bloomington, IN 269
9/18 Indiana University Bloomington, IN 175
9/16 Riot Fest Chicago, IL 622
9/15 Riot Fest Chicago, IL 624
9/13 U Mass Boston, MA 114
9/12 U Mass Boston, MA 82
9/9 Riot Fest Toronto, ON, Canada 301
9/05 Coney Island Brooklyn, NY 98
9/02 Street Fair Nutley, NJ 105
9/01 Coney island Brooklyn, NY 110
8/28 Temple U. Philadelphia, PA

109
8/27 Temple U. Philadelphia, PA

87
8/24 U St. Washington, DC 83
8/22 USDA Building Washington, DC 60
8/18 U St. Washington, DC 85
8/15 USDA Building Washington, DC 81
8/11 Waterfront Virginia Beach, VA

166
8/10 Waterfront Virginia Beach, VA 144
8/03 AR2012 Conference Alexandria, VA -
8/01 Marcus Amph Milwaukee, WI 653
7/31 Riverbend Center Cincinatti, OH

597
7/30 Verizon Amph. Charlotte, NC 477
7/29 Vinoy Park St. Petersburg, FL 588
7/28 Cruzan Amph. West Palm Beach, FL 588
7/27 FL Fairgrounds Orlando, FL 581
7/26 Aaron's Amph. Atlanta, GA

477
7/25 Farm Bureau Virginia Beach, VA 538
7/24 Merriweather Pav. Columbia, MD 877
7/22 Comcast Theater Hartford, CT 838
7/21 Nassau Coliseum Uniondale, NY 1,105
7/20 Susquehanna B.C. Camden, NJ

674
7/19 Comcast Center Mansfield, MA 770
7/18 Toyota Pavillion Scranton, PA 273
7/17 Darien Lake Center Darien Center, NY

400
7/14 Arts Festival   State College, PA

289
7/13 PNC Bank Center Holmdel, NJ 640
7/12 1st Niagra Pav. Burgettstown, PA 460
7/11 Bollsom Center Cuyahoga Falls, OH

462
7/10 Klipsch Center Noblesville, IN 453
7/08 Canterbury Park  Shakopee, MN 776
7/07 1st Midwest Amp. Tinley Park, IL 754
7/06 Palace of Auburn  Auburn Hills, MI 640
7/05 Verizon Amp.  Maryland Heights, MO

501
7/03 Gexa Energy Pav. Dallas, TX 640
7/01 Reliant Center Houston, TX 977
6/30 ATT Park San Antonio, TX 1,001
6/29 NMSU Field Las Cruces, NM 859
6/28 Camelback R. Glendale, AZ 288
6/27 Cricket Amph. Chula Vista, CA 707
6/24 Ventura Co. Fair Los Angeles, CA 779
6/23 ATT Parking Lot San Francisco , CA 820
6/22 Pomona Fairplex Pomona , CA

908
6/21 O.C. Great Park Orange County , CA 724
6/20 Luxor Hotel Las Vegas, NV 290
6/17 Sports Authority Denver, CO 683
6/16 Utah St. Fairpark Salt Lake City, UT 951
6/11 Hollywood Blvd. Los Angeles, CA 136
6/10 LA Launch Party Woodland Hills , CA -
6/09 The Pier Newport Beach, CA 169
6/07 Hollywood Blvd. Los Angeles, CA 231
6/05 The Pier Newport Beach, CA 110
6/04 Pacific Beach San Diego, CA 71
6/03 Ocean Beach San Diego, CA 66
5/31 CSUSB San Bernandino, CA 197
5/30 CSUSB San Bernandino, CA 192
5/28 The Pier Newport Beach, CA 115
5/27 Downtown Long Beach, CA 140
5/26 Downtown Santa Ana, CA 68
5/25 The Pier Newport Beach, CA 54
5/23 The Pier Newport Beach , CA 88
5/20 Street Fair Escondido, CA 329
5/18 Downtown Isla Vista, CA 52
5/17 UCSB Santa Barbara, CA 160
5/16 UCSB Santa Barbara, CA 186
5/15 UCSB Santa Barbara, CA 258
5/12 Second Saturday Sacramento, CA 183
5/10 Sierra College Sacramento, CA 111
5/09 Sierra College Sacramento, CA 139
5/07 U. of Oregon Eugene, OR 286
5/05 Tour Launch Party Portland, OR -
5/02 Portland State U. Portland, OR 128
5/01 Portland State U. Portland, OR 112
4/30 Portland State U. Portland, OR 171

05/16/13 - 10 Billion Lives Tour hits 50,000 mark!
The 10 Billion Lives North American Tour has now shown a complete 4-miute video to over 50,000 people across the US and Canada! This is in addition to 16,000 viewers reached by grassroots activists and over 20,000 viewers reached online.

05/01/13 - 10 Billion Lives Program reaches 75,000!
Between the nearly 46,000 viewers reached on the 10 Billion Lives Tour, the 16,000 viewers reached from our dedicated grassroots organizers, and the 14,000 completed online views, over 75,000 people have now watched the entire 4-minute video - which will spare over 1 million animals from being raised and killed for food each year!

03/15/13 - 10 Billion Lives Program reaches 75,000!
Between the nearly 46,000 viewers reached on the 10 Billion Lives Tour, the 16,000 viewers reached from our dedicated grassroots organizers, and the 14,000 completed online views, over 75,000 people have now watched the entire 4-minute video - which will spare over 1 million animals from being raised and killed for food each year!

12/30/12 - Welcome Andy Tabar and Monica Carr!
The 2013 10 Billion Lives Tour will be headed up by Tour Operator Andy Tabar, who comes with years of touring experience, and Tour Assistant Monica Carr, who has done activism of all types in the past! Help us welcome them on their life-saving journeys.

11/14/12 - 10 Billion Lives Program reaches 50,000!
Between the nearly 37,000 viewers reached on the 10 Billion Lives Tour and the 15,000 viewers reached from our dedicated grassroots organizers, over 50,000 people have now watched the entire 4-minute video - 80% of whom have committed to changing their diets!

10/07/12 - Recent Media Coverage in the South
The 10 Billion Lives Tour has been turning heads on college campuses in Georgia and North Carolina. Read the campus journalism pieces about the student bodies' reactions!

9/26/12 - Tour Coordinator Jeni Haines with Jane Velez
Headline News host Jane Velez-Mitchell interviewed 10 Billion Lives Tour Coordinator Jeni Haines onsite at the DC VegFest, September 22nd. Check out the photo and stay tuned for the story!

8/15/12 - Dennis and Elizabeth Kucinich Approve!
Rep. Dennis Kucinich and his wife Elizabeth came by the Animal Rights 2012 Conference and gave their approval to the 10 Billion Lives Tour. See for yourselves!

8/01/12 - Last Day of Warped Tour!
Today is the last day that FARM will travel with the Van's Warped Tour. Final numbers will be in soon, but as of 7/28/12, we has reached more than 23,000 attendees!

7/24/12 - New Record: Over 1,100 Viewers in a day!
The 10 Billion Lives Tour stop in Uniondale, NY on the Warped Tour reached 1,105 viewers in one day - a new record! Follow the crew on the blog and check out dozens of new pictures from the tour so far!

7/5/12 - 11 Day Stretch, Wish The Crew Luck!
Today the tour crew starts a stretch of 11 straight days on Warped Tour. With temperatures reaching over 100 degrees and long days in the sun, your support means more than ever.

6/30/12 - New Record: Over 1,000 Viewers in a day!
The 10 Billion Lives Tour stop in San Antonio, TX for Warped Tour reached 1,001 teenagers in a single day of outreach! This feat had never before been reached before with pay-per-view and was one massive day for animals. Check out some pictures from the tour so far!

6/18/12- Over 1,600 Reached in First Two Days of Warped Tour!
Warped Tour has kicked off, reaching over 1,600 people in just two days! Want to join us on one of the upcoming dates? Email Jeni Hanies, our Tour Coordinator!

6/13/12- Spring Tour Wraps Up; Warped Launch Party Held in Los Angeles!
The 6-week long Spring leg of the 10 Billion Lives Tour has wrapped up with over 3,700 viewers reached and conlcuded with a Warped Tour Launch Party in LA! Read Tour Coordinator Jeni Haines's most recent blog post from the road!

5/21/12- Join Us at our Los Angeles Launch Party!
Join us on June 10, 2012 at Ady Gil's Rock Star Studio for a night of food, wine, music -- and your chance to check out the 10 Billion Lives touring vehicle!

5/15/12- Summer Touring Schedule Announced!
Starting June 15th, we'll be at nearly all 40 dates of the Warped Tour before arriving at the AR2012 National Conference for our supporters to see on August 4th!

5/06/12- National Launch Party was a Huge Success!
On May 5th we saw the official launch of our 10 Billion Lives North American Tour, with a party featuring special guest Melanie Joy. Read all the details here.